David Jones and BP expand with new stores
BP and David Jones will expand their market-leading offer to deliver fresh, high-quality products and innovative convenience, shaping the way Australian consumers shop for food.
The expansion will include 21 new stores to be opened by the end of 2020 across both Melbourne and Sydney – taking the total to 31 dual-branded sites in Australia.
“We know consumers’ needs are changing, especially during the current pandemic,” begins BP Australia Vice President Sales & Marketing, Brooke Miller.
“Our strategy to lead the transformation of convenience retailing in Australia is resonating with our customers who lead busy lives and want easy access to healthy and delicious food, alongside BP’s other high-quality products and fuel offers.”
The stores will offer David Jones Food food-for-now and food-for-later options, pre-prepared meals and groceries. Customers will still find the usual favourites, and can expect high-quality range of drinks, and snacks at the Wild Bean Café and premium fuels on the forecourt.
Seven of the partner stores are planned for opening in Melbourne in suburbs Merrifield, Clyde, Epping, Caroline Springs, Eltham, Greenvale and Kingsway. Fourteen sites are earmarked to open in Sydney in suburbs Kellyville, Marden Park, Seven Hills, Willoughby, Caringbah, Mosman, Sydenham, Penrith, Thornleigh, Asquith, Engadine, Peninsula, West Ryde and Ourimbah.
“David Jones has embarked on a very exciting journey with our partner bp, with the aim of transforming fresh convenience food in the Australian market,” says Managing Director of David Jones Food, Pieter de Wet.
“We have been delighted with the performance of our 10 trial stores in Victoria and NSW, and the feedback and response from our customers has been very positive.”
Extracted from Convenience World Magazine